Interview with Martin Lindstrom, Futurist Brand

November 14th, 2007 by Jose Manuel Cristobal
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Very few times life gives you the opportunity to meet a guru. These people are really unique, grouping a set of qualities that make them go ahead of the rest of world. Last week, life gave me of those pearls. Last week I interviewed Martin Lindstrom, one of the most important people in field of Branding.

Martin has been adviser for major brands like Disney, McDonalds, etc… The interview took place in Zaragoza, Spain. He made a master speech in Foro Empresa event, giving his personal view about branding. After his intervention, he made a workshop, for a smaller number of people, where he explained a number of guidelines to drive a successful branding campaign. Both speeches were very inspiring, interesting and funny!!!

Afterwards, he granted an interview with SevenClick, where we talked about mobility and new technologies under a marketing and branding perspective. Watch the results in this video. You won’t regret it!!!!

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Posted in Interviews, Marketing
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Intel Ultra mobile vision video

November 2nd, 2007 by Daniel Vecino

[youtube HrzeiUvDZog nolink]

If you are a techie, one of the funniest things you can do in Internet is watch vision videos. In that way, one of our best SevenClick followers has sent us a great Intel Ultra Mobile vision video. Titled “Ultra Mobile: It lets me be me”, the video shows us how mobile technology is going to complete and make easiest (not change) our way of life.

Pay attention because you will discover some devices and technologies very similar to another ones that today are available.

  • Nike+
  • iPhone and multi-touch screens
  • Media Center
  • …

Enjoy it! Thanks Santiago N.


Posted in Hardware, Interfaces, Internet, Marketing, People, R&D, Services, eHealth
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“Making advances” with Nokia & Vodafone

September 3rd, 2007 by Daniel Vecino

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This is the new TV spot that Vodafone has just presented in Portugal.

I am sure that people will desire this kind of multimedia capabilities in their mobile phones as soon as possible ;-)


Posted in Marketing, People
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Mobile brands toplist, by Burger King?

August 29th, 2007 by Daniel Vecino

This a picture taken in a Philippines Burger King. As you can see, Burger King managers hasn’t got any doubt about the mobile brand top list in this country.
It is awesome but there isn’t an iPhone plug… ;-)

Via The Smart PDA


Posted in Hardware, Marketing
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Domino’s Pizza accepts pizza orders via SMS

August 20th, 2007 by Daniel Vecino

Last July, this pizza company started a new trial in their 470 outlets in UK allowing users order his favorite meals through an SMS.

To use the service, you have to register your full details online, but from then on it seems easy to order. Once you’re registered you then need to set up your “favourite meals” by texting them to Dominos, and give them a code name that you’ll remember.

More than 2000 users have already signed up for the service since it trialled in July.

Via Engadget Mobile
Link Dominos


Posted in Business, Marketing, People
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