SEVENCLICK
Mobile Technology Evangelists

3.3 billion cell phones were registered in 2007. This is approximately the 49% of the world´s population. Amazing!

The first markets are China and India, incredibly followed by Africa with a strong growth of 39% last year. This number is because handset companies like Nokia, LG or Samsung a wide range of low cost products in these markets.

Of course cell Phones will rule the world of communications and medias immediately, and this number will increase higher at the end of this year.

Via Gizmologia

Telefonica Movistar is going to launch the iPhone in Spain immediately. Finally confirmed!

Yesterday at the Professional Communications Congress, PROCOM Aragón 2008, hold at the university of Zaragoza, The biggest mobile phone operators in Spain: Vodafone, Orange and of course Telefonica Movistar, talked about the immediate situation about the iPhone in this country.

Fco. José Santos Esteras from Telefonica affirmed they have an exclusive contract with Apple to distribute the iPhone in our country, but this contract contract won’t be illimited, Danie Pujol from Orange said it will be effective supposedly for only three or six months.

On the other hand, Orange are coming to an agreement with Apple to distribute their product in other countries than France or Spain.

Finally Telefonica have the exclusivity of the iPhone in Spain for the next months and neither vodafone nor orange will attack.

Unfortunately they didn´t talk about the launch date of the different available versions of the product: iPhone 2G, iPhone 3G, iTablet or all of them.

Google has recently announced the availability of mobile image ads for AdWorks and AdSense. Supported image formats are JPEG, GIF y PNG.

As Google Mobile blog claims, “These look like standard image ads for desktop web pages but they are smaller to fit on mobile screens and they run on the mobile content network”.

In fact, an image ad will never weight more than 3KB (a 305 x 64 banner).

Mobile image ads are currently available in Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, the UK, and the US.

Via Observatorio
Link GoogleMobile

Invited by Ramon Ananos, yesterday I enjoyed so much sharing more than an hour with a group of Business students (21-22 years old).

We talked about mobile marketing and new technologies and how mobile technologies will be one or two years later.

I usually speak about mobile technologies, but in this case I’m very surprised for the great response I achieved when I asked about mobile services that they want as mobile users. Pizza orders, bus routes and schedules, ski maps, information about concerts and parties and so on.

In all cases they prefer using those services through a mobile application instead of sms or mobile web pages, although they have to pay to download and install those applications. It is a great conclusion because mobile applications are more useful and intuitive than other alternatives.

Besides, they were very surprised to know that it is possible to install those applications via bluetooth without any cost for them, or download them via SMS Premium, but in this case with a discount or promotion code.

Good news for mobile market, good news for companies. Young people are mobile. Young people want mobile services…

Ok! Lets give them those services!

Very few times life gives you the opportunity to meet a guru. These people are really unique, grouping a set of qualities that make them go ahead of the rest of world. Last week, life gave me of those pearls. Last week I interviewed Martin Lindstrom, one of the most important people in field of Branding.

Martin has been adviser for major brands like Disney, McDonalds, etc… The interview took place in Zaragoza, Spain. He made a master speech in Foro Empresa event, giving his personal view about branding. After his intervention, he made a workshop, for a smaller number of people, where he explained a number of guidelines to drive a successful branding campaign. Both speeches were very inspiring, interesting and funny!!!

Afterwards, he granted an interview with SevenClick, where we talked about mobility and new technologies under a marketing and branding perspective. Watch the results in this video. You won’t regret it!!!!

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If you are a techie, one of the funniest things you can do in Internet is watch vision videos. In that way, one of our best SevenClick followers has sent us a great Intel Ultra Mobile vision video. Titled “Ultra Mobile: It lets me be me”, the video shows us how mobile technology is going to complete and make easiest (not change) our way of life.

Pay attention because you will discover some devices and technologies very similar to another ones that today are available.

• Nike+
• iPhone and multi-touch screens
• Media Center
• …

Enjoy it! Thanks Santiago N.

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This is the new TV spot that Vodafone has just presented in Portugal.

I am sure that people will desire this kind of multimedia capabilities in their mobile phones as soon as possible

This a picture taken in a Philippines Burger King. As you can see, Burger King managers hasn’t got any doubt about the mobile brand top list in this country.
It is awesome but there isn’t an iPhone plug…

Via The Smart PDA

Last July, this pizza company started a new trial in their 470 outlets in UK allowing users order his favorite meals through an SMS.

To use the service, you have to register your full details online, but from then on it seems easy to order. Once you’re registered you then need to set up your “favourite meals” by texting them to Dominos, and give them a code name that you’ll remember.

More than 2000 users have already signed up for the service since it trialled in July.

Via Engadget Mobile
Link Dominos