Very few times life gives you the opportunity to meet a guru. These people are really unique, grouping a set of qualities that make them go ahead of the rest of world. Last week, life gave me of those pearls. Last week I interviewed Martin Lindstrom, one of the most important people in field of Branding.
Martin has been adviser for major brands like Disney, McDonalds, etc… The interview took place in Zaragoza, Spain. He made a master speech in Foro Empresa event, giving his personal view about branding. After his intervention, he made a workshop, for a smaller number of people, where he explained a number of guidelines to drive a successful branding campaign. Both speeches were very inspiring, interesting and funny!!!
Afterwards, he granted an interview with SevenClick, where we talked about mobility and new technologies under a marketing and branding perspective. Watch the results in this video. You won’t regret it!!!!