First of all, the information. OMA and GSMA have joined to create a standardization body to define a common standard for mobile barcodes. Along with MC2, the cross-industry group created to promote unified standards in camera cell-phone barcode reading technology, they plan to define a cross-industry standard to foster mobile barcode adoption.
Secondly, my opinion. There is no need for new standards, as long as they already exists. The exercise of defining a common standard to be adopted by the mobile industry could be interesting, but it will take time. Moreover, it doesn’t guarantee that the standards are finally adopted by the industry. I don’t find the point in this.
And lastly, a reflexion. The article ends with this sentence “Mobile marketing and mobile tagging are now becoming a true reality worldwide and the industry should be prepared for it.” Mobile Marketing has been a reality in Asia during the last years. Is nothing new at all. The difference is that they adopt the technology and it finally becomes a de-facto standard. Here, in Europe, we insists in creating Standardization Bodies for each and every aspect of the business, assuming a delay in technology adoption. This is, undoubtedly, one of the most significant differences between both markets.
We hope that Mobile Barcodes will finally take off in Europe soon.
Via Cellular News