SEVENCLICK
Mobile Technology Evangelists

Microsoft has created a new kind of custom tags. So far we had QR Code and Datamatrix Code. The new system from Microsoft is called Microsoft Tag and main difference is that it does not use square pixels, but triangle shapes and colors to store data.

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Last Octuber Nokia unveiled some application concepts, one of those will be able to translate written characters into the language you prefer.

Last week, at CTIA this service was show as a demo in which a Chinese text was captured with a mobile camera and it translate into English.

It works as QR-codes and another code applications, but it will be very useful for travel, you will never have any problem when you don´t know what a word or even a phrase means, you will only have to take a pic with your mobile, and it will translate immediately.

Via Gizmag

First of all, the information.  OMA and GSMA have joined to create a standardization body to define a common standard for mobile barcodes. Along with MC2, the cross-industry group created to promote unified standards in camera cell-phone barcode reading technology, they plan to define a cross-industry standard to foster mobile barcode adoption.

Secondly, my opinion. There is no need for new standards, as long as they already exists. The exercise of defining a common standard to be adopted by the mobile industry could be interesting, but it will take time. Moreover, it doesn’t guarantee that the standards are finally adopted by the industry. I don’t find the point in this.

And lastly, a reflexion.  The article ends with this sentence “Mobile marketing and mobile tagging are now becoming a true reality worldwide and the industry should be prepared for it.” Mobile Marketing has been a reality in Asia during the last years. Is nothing new at all. The difference is that they adopt the technology and it finally becomes a de-facto standard. Here, in Europe, we insists in creating Standardization Bodies for each and every aspect of the business, assuming a delay in technology adoption. This is, undoubtedly, one of the most significant differences between both markets.

We hope that Mobile Barcodes will finally take off in Europe soon.

Via Cellular News

QR Codes are very popular in Asia. Japan, South Corea… are countries where the usage of these QR Codes, as a way to access mobile internet information  mainly but not only, is so extended that you can even find magazines exclusively dedicated to these QR Codes.

As usual, Europe and more concretely Spain are two or three steps behind Asian market. Fortunately, little by little these codes are appearing in Occidental countries.  Spanish newspaper La Vanguardia published last weekend what can be considered “The first published QR Code in Spanish market”. Not very useful, but interesting movement after all.

Via Xataka Movil