What does SevenClick mean?

November 30th, 2011 by Daniel Vecino

SevenClick means…
SevenClick means absolutely nothing.

It’s, like Häagen-Dazs, another invented word to represent a company. But in this case, our goal with the name were so much different from the ice-cream company one.

When I started to think about the enterprise name, five were the characteristics that I was searching.

  • A name that means nothing at all.
  • A word that everybody can read and say in any language, sounding in the same way.
  • A word that sounds cool, fresh, young and passionated over all.
  • A word with zero or similar founded items when you search it in Google.
  • A related domain with all domain extensions free (.com, .net, .org,…)

Easy? Nothing at all.

After two weeks writing several options on a big notebook, more than 150 bad names, all of my familiy hating me, Google telling me if I was stupid or something else… the inspiration came to me… Well, inspiration really came to my wife ;-)

We were having lunch, saying names and more and more names… when she said,… “sevenpin, sevenchic,… sevenclick,… fivepin, sixpuk,…”

In that moment, I quickly stopped her, ran to my laptop, and wrote in Google for my first time “SEVENCLICK”. A word that you can tell in Spanish and English and sounds in the same way, a name that means nothing, a word that sounds cool, fresh, young and passionated… And finally, a word with less than 200 founded items in Google and with all domain extensions free…!

Yes! Yes! Thank you darling! SevenClick! SevenClick!
Wow! It’s young, it’s cool… SevenClick! I like it!
SevenClick! It’s easy, it’s great! It’s the name!

Two minutes later, all the domains were bought… by me, of course! ;-)


Posted in Marketing, SevenClick  |  3 Comments »
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Responses (3)


  1. rggiron Says:

    Great choice!!!
    We’ll give it a meaning!

  2. Victor Ferrer Says:

    SevenClick is much better than Häagen-Dazs! It is alo cool and tasty but I does not put pounds on you!

  3. Alex Says:

    Great story&name for a great team. Anyway, for me “SevenClick” does mean something, ;D

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