Last 29th August, Nokia introduced Ovi, the company’s new Internet services brand name. Ovi, which means “door” in Finish, is the new gateway to all Nokia services and represents an easy way for consumers to access content, communities and existing social networks from Nokia compatible devices or from PCs. With these services, Nokia is poised to take on Apple’s iTunes market.
As part of Ovi, Nokia announced:
- Nokia Music Store: Allow to try and buy music from artists around the world. The dynamic recommendation engine and genre-based instant playlists provide access to show what others are enjoying. The store opens across European markets this fall and tracks will cost 1€, albums 10€, and a monthly subscription for PC streaming for 10€.
- N-Gage: Selecting the N-Gage application on a compatible Nokia device, its possible to preview available games, connect with other users, read reviews, download a free demo or buy the game. It will be ready in November 2007.
- Nokia Maps: A navegation service that offers maps, city guides and more directly to compatible devices.
- Share on Ovi: A media sharing online that allows the upload and storage of photos, videos etc. Users can upload media direct from their nokia mobile phone through the share online 3.0 application or can alternately use their PC.
- Files on Ovi: The service allows users to access files on their computers from any remote PC (via Web browser) and many mobile devices, and also facilitates sharing files.
To take down Apple’s iTunes will be a difficult task for Nokia. Both are prolific hardware designers and both have entered the multimedia download market. Apple is doing very well with their iPhone, but Nokia is the number one mobile device company in the world.
Vía cotizalia
