August 18 · 1st day
Clab08 starts with the hymn of Guatemala.
There are more than 500 people from 20 countries, that is a great attendance success.
Conference time starts with Richard Weeks from Wells Fargo.
Weeks talked about mobility services of banking:
- SMS for notifications and double validation codes
- Secure Mobile App featuring direct host connection
- Online solutions for compatible devices
Pablo Fernandez from PhD Marketing Tech (Uruguay) exposes the keys of banking marketing using his “6R” theory: Relación (Relationship), Retención (Retention), Rentabilización (Profitability), Referenciación (Referencing), Recuperación (Recovery) and Reactivación (Reactivation).
Conference of Ricardo Villate from Research and Consulting IDC talked about the latests LATAM study about the global interest on mobility developments.
Finally the first Guru´s conference: V. Vaiyanthan from ICICI Bank Limited. An interesting presentation based on theories to leave some interesting reflections.
