Japanese love iPhone

June 27th, 2008 by Álvaro Arregui

こんにちは (Konichiwa · hello)

Acording to a little survey, 91% of Japanese don´t want an iPhone. Sure?, I don´t think so.

iPhone 3G will change mobile phones foundations, and i think everybody agree. Japanese are waiting for the iPhone with desire as in the rest of the world. Maybe Japan is a little bit special market for this gadget, they have great handsets and much more features built in their phones than in the rest of the countries, they pay the subway, order an pay a meal, use internet everywhere with affordable data plans… but even this things it is not enough to beat the fashionable and cool iPhone for many people in Japan. Of course the sales of this device will not be as incredible as in other countries like USA or UK, but it will be better than people think.

I have some friends in Japan, and i have made my own survey to know what japanese youth really think about the iPhone 3G.

Erika 20 years old, from 千葉県 (Chiba, Tokio)

Alvaro: Do you know the iPhone 3G?

Erika: Yes, i know it from TV news

A: What do you think about it?

E: I´m very interested in it!, it is so cool and fashionable.

A: Are you thinking on get it?

E: I want to get it, but i can´t, because I can´t cancel easily my current mobile phone contract.

A: What people around you think about this device?

E: People think it is reasonably price and attractive shape.

A: What do you think about the iPhone´s future in Japan, success or failure?

E: I think success, It is no expensive and it is so lovely! Many people are interested in it.

A: Do you think it is a great option to choose in Japan?

E: I´m not sure… If it can be very convenient phone in Japan, ( in terms of radio wave, battery live, usability…), it will succeed

本当にありがとうErika ( Many Thanks Erika) :D


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  1. Japanese love iPhone « Says:
    June 27th, 2008 at 8:16 pm

    […] post está en inglés ya que está copiado del que he escrito esta mañana en el blog de mi trabajo en SevenCLick.Espero que no os importe leer un poco en inglés, aparte de que mi inglés no es […]

  2. SEVENCLICK · Because we all blog&more » Blog Archive » iPhonemania in Japan Says:
    August 19th, 2008 at 8:53 am

    […] always thought iPhone would be a success in Japan, perhaps this success has not been as great as I thought, but as everybody know, japanese love technology and love to make merchandising of everything. In […]

  3. SEVENCLICK · Because we all blog&more » Blog Archive » iPhone sales falling in Japan Says:
    September 18th, 2008 at 12:21 pm

    […] made my own survey to know what japanese youth really think about the iPhone 3G, and Erika asked that iPhone success […]

Responses (5)


  1. Jose Franciso Says:
    July 4th, 2008 at 7:49 am

    That it’s the best way to refute a serious statistical research, just to write an interview with one person….

    In my opinion this cool and fashionable and not so useful gadget will not prevail in a market where usefullness is key.

  2. Álvaro Arregui Says:
    July 7th, 2008 at 8:13 am

    Hello Jose Francisco,

    This interview of course wont change the opinion of lot of people who think iPhone won´t have sucess in Japan, but believe me, iPhone is more than a mobile phone gadget, it is like iPod, it is a worldwide icon.

    You can read more about this subject in this link:
    http://www.ungatonipon.com/?p=534

  3. Jose Francisco Says:
    July 7th, 2008 at 9:24 pm

    An icon? I agree with you Alvaro. This device represents a narrow-minded closed standard. Quite well designed on the outside and totally empty in the outside.
    Of course, I don’t want to change anyone’s mind. I’m just saying that if you want to use this blog to advertise this gadget is up to you. Just try to do it in a more sincere way…

    Cheers

  4. Álvaro Arregui Says:
    July 8th, 2008 at 7:40 am

    Hello Jose Francisco,

    Anyway, people love iPhone and for the companies the most important is to sell stuff.

    Greetings :D

  5. Jose Francisco Says:
    July 8th, 2008 at 12:34 pm

    Yeah man.
    I wish I could say this in English: “Esta claro que quien no se consuela es porque no quiere….”

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