SEVENCLICK
Mobile Technology Evangelists

NTT Docomo has announced an odd Fragance Communication Service (Kaori Tsushin Mobile), as a pilot test from April 10 to 20. The service will be use for enjoying downloaded audiovisual content together with specific fragrances that will be emitted by a dedicated device.

The new mobile version offers the convenience of using mobile communication to download Fragrance Playlists, or files of recipes for specific fragrances together with visual (GIF animation) and audio (MIDI) content.

Using the phone’s infrared port, the fragrance data is transferred to a device that has been loaded with a cartridge of essences, or base fragrances. The device, a smaller, lighter and stylish, then mixes the specific fragrances and emits them as the user enjoys the A/V content played back on their phone.

Also to be tested is a device controller, called the Service Gateway, which controls the operation of devices in the Mobile Fragrance Communication system. The gateway connects with the Internet, so instructions can be sent remotely from a mobile phone. For example, commands could be sent to the gateway to instruct the fragrance device to begin operating just before the user arrives home.

In the pilot test, a total of 20 male and female monitors will each receive a free Mobile Fragrance Communication kit containing a mobile phone and fragrance device. Five of the monitors will also be given Service Gateway modules. After using the service for ten days, the monitors will complete questionnaires and take part in a group interview. NTT Com will use the information to learn about the monitors’ preferences for when, where and how to use the service, as well as their opinions of the fragrance device’s design and usability.

I am not sure if this odd service will have success or not, maybe as a commercial sms service for cosmetics and fragrances stores like Sephora, but i have to say that japanese people drives me crazy with this inventions.

Via Wireless Watch Japan