Pieter Knook and Robbie Bach did last week a conference call in MWC Microsoft’s Stand. They announced the acquisition of Brand by Microsoft and Windows Mobile grow predictions for next year. Two days after, Vodafone announced the signing of Pieter Knook for the new Internet Services division of the British company.
I’m not surprised that an executive leaves a company to join another. It happens all the time. It’s even a healthy practice in modern companies. What’s significant for me is the change in Vodafone strategy in terms of executive signing. Most Vodafone managers come from the old only-voice based company. Currently, the market has change drastically, and carriers demand people coming from internet companies and software companies. Summarizing, people with a strong service orientation.
Mobile Internet is the next battlefield, and carriers should be ready for it. Otherwise, they will be left behind. And that means death.
Via Canal PDA
