Group DAMM has carried out a campaign of Mobile Marketing to release its new beer SAAZ. This campaigns has been endorsed by DAEM Interactive, leader in recognition technology of image and mail MMS.
250 bars have participated in this promotion. Ballot boxes has been placed to offer consumers the possibility of voting wether it liked the new beer or no. In addition, people could photograph the ballot boxes with their cellphone and send a MMS to the number 5883, and they received in return an invitation to the presentation of the new drink.
The campaign, developed by publicity agency Cp Proximity, is the first of image recognition in Spain.
The technologies and applications applied of image recognition to campaigns of marketing as well as in citizen information or tourism, offer an interaction with the consumer.
